Privacy policy

Last updated: September 22, 2025

At Cedar 4D Ultrasound ("we", "our", "us"), we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit our website www.cedar4dultrasound.com.au (the "Site"), book an appointment, or interact with our services (together, the "Services").

For the purposes of this Privacy Policy, "you" refers to anyone who uses our Services, whether as a client, website visitor, or another individual whose details we may process in connection with our business operations.

By accessing or using our Services, you acknowledge and agree to the practices outlined in this Privacy Policy. If you do not accept the terms of this Policy, please discontinue use of the Site and Services.

How We Collect and Use Your Personal Information

To deliver our Services, Cedar 4D Ultrasound collects personal information from several different sources depending on how you engage with us. The type of information we collect and the way we use it may vary based on whether you are browsing our website, making an appointment, or contacting us directly.

Generally, we collect information to:

  • Communicate with you about your booking, our Services, or updates to our business.

  • Provide and personalise your ultrasound experience.

  • Maintain and improve our Site and Services.

  • Meet any legal or regulatory obligations.

  • Enforce our Terms & Conditions and protect the safety, rights, and security of our Services, our business, and our clients.

What Personal Information We Collect

The information we collect depends on how you use our website and Services. When we refer to “personal information”, we mean any details that can be used to identify you, relate to you, describe you, or reasonably be linked to you.

Examples of personal information we may collect include:

  • Contact details – such as your name, phone number, email address, and postal address.

  • Booking information – including appointment preferences, session details, and payment information if applicable.

  • Website interactions – such as IP address, browser type, and information about how you navigate and interact with our Site.

  • Communications – any details you provide when you contact us by phone, email, forms, or social media.

This information is collected so we can deliver our Services, respond to your enquiries, and improve your overall experience with Cedar 4D Ultrasound.

 Information We Collect Directly from You

When you engage with Cedar 4D Ultrasound, you may provide us with certain personal details so we can deliver our Services effectively. This may include:

  • Contact details – such as your name, phone number, email address, and residential or postal address.

  • Booking and payment information – details you provide when scheduling an appointment or completing a payment, including billing address, confirmation details, and contact information.

  • Account information – if you create an account with us (where available), we may collect login details such as username, password, and security information.

  • Communications – any information you choose to share when contacting us, such as questions, feedback, or support requests made via phone, email, forms, or social platforms.

Some features of our Services may require you to provide specific personal details. Choosing not to share this information could limit your ability to book or fully access those features.

Information We Collect About Your Usage

We may automatically gather certain information about how you interact with our Services (“Usage Data”). This is typically collected through tools such as cookies, pixels, or similar technologies. Usage Data can include:

  • Details about the device you use, such as type, operating system, and browser.

  • Your IP address and general location data.

  • Information about your network connection.

  • How you browse, access, and use our Site or online booking features.

  • Interactions with your account (if applicable).

This information helps us understand how our Services are being used and allows us to improve functionality, user experience, and security.

Information We Obtain from Third Parties

In some cases, we may receive information about you from trusted third parties who support our Services. For example:

  • Payment providers – to securely process your payment and confirm billing details when you make a booking.

  • Technology or analytics partners – who may provide information about how visitors interact with our Site or digital content.

  • Marketing and advertising partners – who may help us deliver relevant information about Cedar 4D Ultrasound (where you have opted in to receive such communications).

When you visit our Site, open or click on our emails, or engage with our online content, we or our partners may also collect certain information through tracking technologies such as cookies, pixels, or web beacons.

Any information we receive from third parties is handled in line with this Privacy Policy. For more details, please also see the section Third-Party Websites and Links below

How We Use Your Personal Information

We use the personal information we collect for several purposes, all aimed at providing and improving your experience with Cedar 4D Ultrasound.

1. Providing Services

We use your information to deliver our Services, including:

  • Processing and confirming bookings.

  • Managing payments and sending related notifications.

  • Communicating appointment details or reminders.

  • Providing customer support and answering enquiries.

2. Marketing and Promotions

With your consent, we may use your contact details to share updates, promotions, or information about Cedar 4D Ultrasound services. You can opt out of marketing communications at any time.

3. Security and Fraud Prevention

We may use your information to protect against fraudulent, malicious, or unlawful activity, and to safeguard the integrity of our Services. If you create an account, you are responsible for keeping your login details secure.

4. Communication and Service Improvement

We use your information to respond to your requests, enhance your experience, and improve our Site and Services. This includes monitoring how our Services are used so we can make them more effective and user-friendly.

Cookies

Like most websites, we use cookies and similar technologies to help our Site function smoothly and to improve your browsing experience. Cookies allow us to:

  • Remember your preferences and settings.

  • Analyse how visitors use our Site to improve performance.

  • Support security measures.

  • Tailor content and advertising, where applicable.

Most browsers accept cookies automatically, but you can choose to block or delete them in your browser settings. Please note that doing so may limit certain features of our Site and reduce functionality.

How We Disclose Personal Information

We may share your personal information with third parties, but only in circumstances that are necessary, lawful, and consistent with this Privacy Policy. These situations may include:

  • Service providers – trusted third parties who assist us with IT support, secure payment processing, data analytics, customer communication, or cloud storage.

  • Business and marketing partners – where you have consented to receive promotions or information about Cedar 4D Ultrasound. Our partners will manage your information in line with their own privacy policies.

  • With your consent – when you request or authorise us to share information, for example when posting reviews or engaging with us via social media platforms.

  • Legal and compliance purposes – when required to comply with applicable laws, respond to lawful requests (e.g., subpoenas or warrants), enforce our Terms & Conditions, or protect the safety and rights of our business, clients, and Services.

  • Business changes – in the unlikely event of a sale, merger, or restructuring of Cedar 4D Ultrasound.

Categories of Information Shared

We may disclose certain categories of personal information to trusted third parties for the purposes outlined in this Privacy Policy. These categories include:

·       Identifiers – such as your basic contact details, including name, email address, and phone number. This information may be shared with service providers and business partners who help us deliver our Services or provide marketing communications.

·       Commercial Information – such as booking details, payment information, and your communication history with us. This information may be shared with payment processors and customer support providers who assist us in managing your appointments and transactions.

·       Usage Data – including details about your device, browsing activity, and IP address. This type of information may be shared with IT service providers and analytics partners to improve the functionality and security of our Site.

·       Geolocation Data – such as your approximate location inferred from your IP address. This information may be shared with analytics or security providers to support the safe and efficient operation of our Services.

We do not disclose sensitive personal information without your consent, and we do not use your information to create inferences about personal characteristics.

We do not use or disclose sensitive personal information without your consent, and we do not use your information to infer personal characteristics.

User-Generated Content

Our Services may allow you to share reviews, testimonials, or other content. Please be aware that any information you choose to post in a public area (for example, leaving a review on our website, social media pages, or other platforms) will be visible to others and may be accessed, collected, or used by third parties.

We cannot control how others may use the information you decide to make public, nor can we guarantee that it will remain private or secure. Cedar 4D Ultrasound is not responsible for the accuracy, use, or misuse of any information that you voluntarily disclose in this way.

Third-Party Websites and Links

Our Site may include links to websites, apps, or online platforms operated by third parties. Please note that Cedar 4D Ultrasound does not own or control these external sites, and we are not responsible for their privacy, security, or content.

If you choose to visit a third-party website, we encourage you to review their privacy and security policies before sharing any personal information. Any information you provide on third-party platforms (such as social media pages) may also be visible to other users and could be used by those platforms in ways beyond our control.

The inclusion of a link on our Site does not mean that we endorse or are affiliated with the third-party site, its content, or its operators—unless specifically stated.

Children’s Data

Our Services are designed for adults and are not intended for use by children. We do not knowingly collect personal information from anyone under the age of 16.

If you are a parent or guardian and believe that your child has provided personal information to Cedar 4D Ultrasound, please contact us using the details provided in this Privacy Policy. We will take steps to review the situation and, if appropriate, delete the information.

As of the effective date of this Privacy Policy, Cedar 4D Ultrasound does not knowingly sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable steps to safeguard the personal information you provide to us. However, no method of storage or transmission over the internet can be guaranteed to be completely secure. For this reason, we cannot promise “perfect security.” Please avoid sending sensitive or confidential information through unencrypted or insecure channels.

We will retain your personal information only for as long as it is reasonably necessary. The retention period depends on factors such as:

  • Providing and managing your bookings and related Services.

  • Meeting legal, regulatory, or tax obligations.

  • Resolving disputes or addressing complaints.

  • Enforcing our Terms & Conditions and other agreements.

Once information is no longer required for these purposes, we will securely delete or anonymise it.

Your Rights

Depending on the privacy laws that apply where you live, you may have certain rights in relation to your personal information. These rights are not absolute and may apply only in specific circumstances. In some cases, Cedar 4D Ultrasound may decline a request if permitted by law.

Your rights may include:

  • Right to Access / Know – request details of the personal information we hold about you and how we use it.

  • Right to Delete – request that we delete personal information we maintain about you, subject to our legal and operational obligations.

  • Right to Correct – ask us to update or correct any inaccurate or incomplete information.

  • Right of Portability – request a copy of your personal information in a transferable format, or ask us to transfer it to another party, where technically feasible.

  • Restriction of Processing – ask us to stop or limit the way we process your information.

  • Withdrawal of Consent – where our processing relies on your consent, you can withdraw that consent at any time.

  • Managing Communication Preferences – opt out of marketing communications at any time by clicking “unsubscribe” in our emails. You may still receive non-marketing messages (e.g., appointment confirmations).

To exercise these rights, you may contact us using the details provided below. We may need to verify your identity (for example, by confirming your email address or booking details) before responding.

We will not discriminate against you for exercising any of your rights. If you authorise someone else to act on your behalf, we may ask for proof of that authorisation. We will respond to your request within the timeframes required by applicable law.

Complaints

If you have concerns or complaints about the way Cedar 4D Ultrasound handles your personal information, please contact us using the details provided at the end of this Privacy Policy. We will do our best to investigate and respond promptly.

If you are not satisfied with our response, you may have the right to escalate the matter by contacting your local privacy or data protection authority, depending on the laws in your location.

 

International Users

If you access our Services from outside Australia, please be aware that your personal information may be transferred, stored, and processed in other countries where our service providers or systems are located.

Where we transfer your information internationally, we will take steps to ensure it is handled in accordance with applicable data protection laws and with appropriate safeguards in place.

Contact

If you have any questions about this Privacy Policy, how we handle your personal information, or if you wish to exercise your privacy rights, please contact us:

Email: hello@cedar4dultrasound.com.au
Address: 6/567 Newcastle Street, West Perth, WA 6005, Australia

We aim to respond to all privacy-related enquiries in a timely and professional manner.